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More success. Harder decisions.

A promotion. Equity compensation. A growing business. A large bonus. Retirement getting closer. A major change in your life.

The more moving pieces you have, the harder it is to see how one decision affects the others.

I help you see the whole picture, understand the tradeoffs, and make financial decisions with a clear strategy behind them.

Vlad Shafir, RICP®

Your financial life didn't become complicated overnight.

Each piece may make perfect sense on its own. The problem is that they don't exist independently.

A bonus can push you into a higher tax bracket than you'd planned for. An insurance decision can change how much risk you can afford to take with the rest of your money. A liquidity choice can limit or expand what you're able to invest in elsewhere. A decision inside your business can just as easily reshape your personal finances. That's where the complexity starts to matter.

You can't plan what you can't see.

Most people are making money decisions in the dark.

They know roughly what they earn, what they owe, and what they've saved. But the full picture? It's scattered. Incomplete. Hard to see.

Income. Investments. Insurance. Debt. Business interests. Benefits. Taxes. Future goals.

When everything lives in different places, the relationships stay hidden. And when the relationships stay hidden, good decisions get harder.

Put it all on one page and something shifts. Suddenly the trade-offs become clear. The opportunities stand out. The next step feels obvious instead of overwhelming.

That's when planning stops being theoretical and starts becoming useful.

The Living Balance Sheet® and The Living Balance Sheet® Logo are service marks of The Guardian Life Insurance Company of America® (Guardian), New York, NY. © Copyright 2005-2026 Guardian

A sample Living Balance Sheet showing protection, assets, liabilities, net worth, and cash flow together on one page

The Living Balance Sheet® process

Take care of today first. Build a foundation that can respond to life's events. Then build on that foundation for the years ahead.

01

Protect first

We always consider protection first. You plan for what may happen today before you plan for what may happen tomorrow. Without adequate protection, your wealth is left exposed to unexpected life events.

02

Save and optimize cashflow

Make the most of what you already have. We look at reducing unnecessary debt, increasing tax efficiency, and freeing up discretionary income, improving your cash flow, not just your account balances.

03

Grow and build liquidity

Investing confidently means more than simply chasing a rate of return. A focus on mitigating risk and becoming more tax efficient lets you grow wealth while keeping enough liquidity to handle the unexpected.

04

Retire confidently

Forget whatever arbitrary number you've heard you need. Future market performance, medical and tax expenses, and even your own longevity are impossible to predict. There's a better way to plan for retirement than guessing about the future.

Who I work with

Two kinds of clients bring me in most often. Choose the one that sounds like you.

Your income has grown. You have a bonus that arrives once a year, company stock, benefits through work, an old 401(k), a brokerage account, a mortgage, and more opinions than answers about what to do with it.

Protecting the income your family depends on

Your life and disability coverage lives at work, and would disappear if you left. We build protection that travels with you, not your employer.

Making sense of complicated compensation

We help people increase their savings rate and build liquidity. Bonuses, equity, and workplace benefits each come with their own rules and timing. We put them on one page so the decisions become obvious.

Growing your assets while staying liquid

A large equity position, an old 401(k), or cash sitting idle all need room to grow, without leaving you locked up when you need access to it. We build liquidity in alongside the growth.

Turning savings into retirement income

You've built the assets. Now they need to become income you can count on, including Social Security, Medicare, and Roth decisions.

Your business is probably your largest asset. It shouldn't also be your largest source of risk. Here's where business owners bring me in.

Protecting the business itself

Key person coverage, buy-sell planning, and overhead protection so the business can survive the loss of the person driving it.

Building retirement plans that work for a business

SEP, SIMPLE, Solo 401(k), or a full plan design, whichever structure actually fits how your business runs.

Attracting and keeping good people

Group benefits and executive retention strategies (Section 162 bonus, SERPs, split-dollar) that make your business worth staying at.

Planning the exit, whenever it comes

Valuation, succession, and legacy planning, so the business you built eventually works for you, not the other way around.

Why I do this work

I grew up in Soviet Ukraine, where life was predictable because there weren't many choices. My parents worked steady jobs in state enterprises. Where you lived, what you did, what was possible, none of it was really up to you. You couldn't plan for a future that wasn't yours to design.

Moving to the United States changed the way I thought about money. What struck me wasn't the wealth. It was the choice. Financial success can give you more than a bigger number on a statement. It can give you options: whether to stay, leave, buy, sell, work, retire, help family, take a risk, or walk away from one.

That contrast shaped how I think about money, and it's why I do this work.

Today, I work with professionals and business owners who've done many things right (built income, careers, and businesses) but often feel their financial decisions evolved reactively instead of deliberately. Accounts exist, policies exist, plans exist, but they weren't designed to work together or adapt as life changes.

So I start with the decision you're trying to make, then work backward to the accounts, policies, and plans that affect it. Strategy comes before product, because a plan that isn't built around your actual decisions is just paperwork. The goal is simple: give you more choices as your life changes, not fewer. In the end, the real measure of financial success isn't the number on a statement. It's the freedom to choose what you do next, and that's the work I show up for.

Get to know me ...

Vlad Shafir, RICP®

Vlad Shafir, RICP®

Financial Advisor

I didn't grow up wanting to be a financial advisor. I grew up watching my parents navigate financial decisions without a roadmap. That experience taught me something important: most people don't need someone to sell them products. They need someone to help them think through decisions clearly, in plain language. That's what I do. I work with professionals and business owners who are earning well but want to make sure they're making smart, intentional choices with their money. And you don't need to have your financial life figured out before we talk. That's what the work is for. When I'm not working with clients, you'll find me creating educational content on YouTube or spending time with my family.

Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS). Financial Representative of The Guardian Life Insurance Company of America® (Guardian). CA Insurance License Number - 4112620.

... and the team behind me

I built my practice alongside a team of CFP® professionals and advanced planning specialists at Forest Hills Financial Group, so complex situations get more than one set of eyes.

Amy Salo, CFP®, CAP®, CExP™

Amy Salo, CFP®, CAP®, CExP™

Managing Partner, General Agent, Registered Principal

Amy Salo is a Managing Partner with Forest Hills Financial Group (FHFG), passionate about guiding clients, developing advisors, and helping the next generation thrive. She serves on the Finseca board and multiple industry committees, holds the CFP®, CAP®, and CExP™ designations, and has built a successful career with Guardian since 2008. Now partnered with FHFG, Amy leads as an educator and mentor, building strategic alliances that elevate people both personally and professionally.

Registered Principal and Financial Advisor of Park Avenue Securities LLC (PAS). General Agent of The Guardian Life Insurance Company of America® (Guardian).

Bryan T. Davis, CFP®, CLU®, ChFC®

Bryan T. Davis, CFP®, CLU®, ChFC®, and IRS Enrolled Agent

Director of Advanced Planning

Bryan Davis is the Director of Advanced Planning at Forest Hills Financial Group (FHFG), where he provides collaborative case support and education to help associates deliver exceptional client outcomes. A Drexel University graduate with a background in pension actuarial work, Bryan quickly earned his ChFC® and CFP® designations and continued expanding his expertise through additional credentials. After a decade of case consultation and technical research in Guardian's Business Resource Center, Bryan now focuses on helping FHFG advisors create superior planning experiences and position clients to live their best lives.

Financial Representative of The Guardian Life Insurance Company of America® (Guardian).

Hector M. Rivera, CFP®, CLU®

Hector M. Rivera, CFP®, CLU®

Director of Investments and Financial Advisor

Hector Rivera is the Director of Investments and a Financial Advisor at Forest Hills Financial Group (FHFG), serving clients from both the NYC and Melville offices and helping them plan for the goals that matter most. With over a decade of wealth management experience, Hector simplifies the planning process for clients while training advisors on investment strategies and guiding them through changing market conditions. He collaborates closely with the firm's advisors to analyze portfolios, address inefficiencies, and bring people and resources together, strengthening relationships and supporting meaningful financial outcomes.

Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS). Financial Representative of The Guardian Life Insurance Company of America® (Guardian).

Before we meet

What to expect, what it costs, and how the first conversation works.

What exactly do you do?

I start by understanding your financial situation and what you're trying to accomplish. Then we look at the major pieces together: insurance and risk, employer benefits and executive compensation, income and cash flow, investments and retirement assets, retirement income, business interests where they apply, and debt. Tax considerations are part of the picture, coordinated with your CPA; I don't provide tax advice.

Where it makes sense, I recommend specific strategies, insurance, investments, or other solutions. The product isn't the plan. It's one part of the plan. Here's a closer look at how that process works.

What happens in the first meeting?

We start by understanding what's going on in your financial life, what's changing, and what you're trying to accomplish. We'll talk about where you are today and where you may need to make decisions. There's no cost for this first conversation.

You don't need to come prepared to buy anything, transfer an account, or make a decision that day. The first meeting is about figuring out whether there's actually something worth working on together.

Will the first meeting turn into a sales pitch?

The goal of the first conversation isn't to find something to sell you. It's to determine whether there's something worth solving. We'll talk about your situation first. If a product or strategy eventually makes sense, I'll explain why. If I don't see a meaningful reason for us to work together, I'll tell you.

What should I bring?

Bring whatever gives us a useful picture of your situation. That might include investment or retirement statements, insurance policies, employer benefits information, equity or deferred compensation statements, business information if you own a company, or anything else you're currently trying to figure out.

If you don't have everything handy, that's fine. We can start with what you know.

What will I leave the first meeting with?

A clearer picture of where you stand, which decisions deserve attention first, and whether there's something worth working on together.

Do I have to move my investments to you?

No. The first conversation isn't about moving your money. It's about understanding what you have, what you're trying to accomplish, and whether there's a problem worth solving. If working together makes sense, we'll discuss what that relationship could look like.

How are you paid?

It depends on the service. Some recommendations involve advisory fees, while insurance and certain investment products may involve commissions or other compensation. We'll explain the costs and how I'm compensated before you make a decision.

How often will we meet?

It depends on what you need. We'll have regular reviews, but we're not going to schedule meetings just to fill a calendar. If something significant changes, such as a job change, large bonus, equity event, business transaction, retirement decision, or major purchase, that's a reason to revisit the plan.

Do I need to have things figured out before we talk?

No. You don't need a certain amount of assets or a finished plan. Most people reach out because something is changing and they want to think it through before they act. See who I typically work with to see if your situation sounds familiar.

Do you work with my CPA and attorney?

Yes. I work alongside them so everyone is working from the same plan. Tax and legal advice stays with them; my job is to make sure the decisions fit together.

I already have a CPA and an attorney. Why would I need a financial advisor?

You may not need another professional for every decision. A CPA typically focuses on tax matters, and an attorney handles legal documents and legal strategy. The question is whether anyone is looking at your financial decisions as a connected picture rather than one at a time.

My role is to help you understand the decisions in front of you, how they interact, what deserves attention first, and where an investment, insurance, or other strategy may or may not make sense, alongside your CPA and attorney, not in place of them. More on my background if that's useful.

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Start with the decision

Tell me what's changing.

A conversation about what's changing in your financial life, what's already working, and which decisions deserve attention first.

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535 5th Avenue, 13th Floor
New York, NY 10017

718-971-3704

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